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Unlimited Means Unlimited

According to several technology media outlets, AT&T is looking to ‘encourage’ high-usage wireless customer to rein-in their data usage. According to the company, 3 percent of smartphone users eat up 40 percent of AT&T network bandwidth.

Let me put this in plain English for AT&T: If your network can’t handle a minuscule 3 percent of your users utilizing something you call unlimited data service, then improve your network (preferred) or stop selling unlimited data service. As long as you sell unlimited data for your phones, some people will use it. You have no right to try and get them to stop. You sold it to them as unlimited. Unlimited means unlimited.

I haven’t had too much trouble with AT&T really, despite their being slaughtered in the media for various transgressions (real and imagined). I live in a 3G area and get pretty good 3G signal during most of my day-to-day activities. Granted, coverage isn’t as good as Verizon, but when I switched to AT&T [then-Cingular] they had a much better selection of available phones and other benefits over the competition. I’m giving consideration to switching back to Verizon or to another carrier when my contract is up, but haven’t yet made a decision.

If AT&T starts playing games with what unlimited means, or stops offering unlimited data plans, they’ll pretty much guarantee my next phone will be on a competitive carrier.

Scott Bradford is a writer and technologist who has been putting his opinions online since 1995. He believes in three inviolable human rights: life, liberty, and property. He is a Catholic Christian who worships the trinitarian God described in the Nicene Creed. Scott is a husband, nerd, pet lover, and AMC/Jeep enthusiast with a B.S. degree in public administration from George Mason University.