For April Fools Day 2008, the site faded away . . . 90 seconds after loading it each time. It appeared at the same time as my Website 20 launch, so I put them together to confuse people. The Website 20 launch message included this message:

I’m happy to announce that today, the first day of April, I have launched a major revision to my web site. Version 20 marks my shift from the Joomla content management system to WordPress. The most important new feature made possible by this switch is Auto-Fading Text, which encourages the reader to read my site quicker and more efficiently (and makes the text nearly illegible if they do not). Read on to learn more details about Auto-Fading Text and the other new features.

  • Auto-Fading Text: Auto-Fading Text is a new feature I’m developing in conjunction with the WordPress team to encourage blog and web site readers to read content faster and more efficiently. This cutting-edge technology slowly reduces the brightness of web site content over approx. 90 seconds until it is nearly illegible, making it necessary for the reader to speed-read or risk squinting and eye damage. Users who are slow readers may be required to refresh the page one or more times to finish content, which is annoying and further reinforces the need to read quickly.

Click to enter and see how it looked.

Scott Bradford has been building web sites and using them to say what he thinks since 1995, which tended to get him in trouble with power-tripping assistant principals at the time. He holds a bachelor’s degree in Public Administration from George Mason University, but has spent most of his career (so far) working on public- and private-sector web sites. He is not a member of any political party, and brands himself an ‘independent constitutional conservative.’ In addition to holding down a day job and blogging about challenging subjects like politics, religion, and technology, Scott is also a devout Catholic, gun-owner, bike rider, and music lover with a wife, two cats, and a dog.